Get Complete Guide on to Protect Amazon Buy Box with Step by Step Proven Strategies
Today, Amazon is at the forefront of the e-commerce business. It is regarded as one of the most influential online-business platforms across the globe. This US-based platform offers an ideal platform for both selling as well as purchasing a variety of products and services. Indeed, it is a well-known fact that one can sell or buy anything and everything on this platform.
Many attributes play a key role in keeping attracting new customers and retaining existing customers. For instance, a wide product/service range, easy-to-use platform, multiple payment options, and simple return policies. On the other hand, the large customer base, smooth selling process, and clear selling policies draw more sellers towards Amazon. Besides, features such as secured payments, FBA, Buybox, etc., never fail to build seller loyalty.
If you are one of the registered sellers on Amazon, then you will be already aware of the Amazon Buybox and the benefits of winning it. Otherwise, with the help of points given below, let’s try to understand four important aspects of amazon buy box tracker:
What does it mean to win the Buy box on Amazon?
The Amazon Buybox refers to the white box located on the top right side of any Amazon product detail page. It displays the name of the seller who has been ranked highest by Amazon in the category associated with this product at the moment. Also, the “Add to Cart” and “Buy Now” buttons can be found in this section. When a shopper clicks on any of these buttons, the product gets added into his/her shopping cart directly.
As thousands of similar kinds of products are offered on Amazon every day, this advanced feature assists you in selling your product without much trouble. In the entire duration, when a shopper visits your product page, view your product specifications, and decides to buy it, this feature plays an important role. It assists in retaining the shopper focus on this product only, as products from other sellers will not be shown on this page. The shopper will be able to view your competitor’s offering if and only if he/she scrolls down the page further. Or else, in case, he/she clicks the links related to the offerings of your competitors.
The Amazon Buy box monitoring feature offers many benefits for all the sellers, including you. It provides significant exposure for your products and also makes your selling process much easier. Further, it assists in creating a strong image of your product among the customers.
How to become Buy box eligible on Amazon?
As per Amazon, you need to meet some performance-based standards to be eligible for an Amazon Buybox. They are:
- You must own a Professional Seller Account on Amazon. For this, Amazon charges non-refundable fees on a monthly basis irrespective of whether you sell any product or just list the product. Even though you need not to pay any kind of fee when your product gets sold under this account, however, you would be obliged to pay other standard fees. This account not only makes you the contender of the Amazon Buybox but also offers access to many inventory tools. Both, medium-scaled as well as large-scale businesses can make use of these tools.
- You are required to own private labels. Since Amazon doesn’t consider individual sellers eligible for Amazon buy Box. Also, you can sell the products with different brand names rather than using one or a single manufacturer’s name.
- You should maintain constant inventory levels. As Amazon continuously monitors your inventory, you need to replenish inventory on a regular basis. You should be capable of handling orders more efficiently during, both, peak season as well as offseason. In case, any of your competitors handle both these situations much more easily, then he will be given priority over you.
- You must provide the complete details of your product detail page. Mention all the important features and benefits with bullet points without fail. Upload best-quality images and videos associated with the product. Moreover, make sure that the product is sorted under the right main as well as subcategories.
- You should offer the product at a reasonable price. Fix the price by taking product quality, usage, as well as transportation cost into account. However, never offer any of your products at the lowest rate. Even though low-pricing may attract more customers towards your product and increase your sales, eventually, it damages your brand name in the long run. According to market experts, setting your price around 2% higher than any other product offered at the lowest price
- on Amazon can be considered as a better strategy. Because, when his products run out of the stock, naturally, more numbers of customers turn towards your product. As your sales increase, you will quickly come under the close Amazon Buy Box.
- You must register under FBA or Fulfillment By Amazon. It is a strong rumor that Amazon gives more preference to its FBA sellers over the regular sellers during Buy box . Offered on a monthly subscription, FAB is Amazon’s one of the best features that facilitates efficient management of your inventory, shipping, and customer service. With it, you can also improve your seller rating to a great extent.
- You should maintain a minimum order defect rate. This rate will be calculated by considering the total number of returned products due to any kind of damage or defect. In case, your ODR is within 1%, then Amazon automatically deactivates your seller account. To achieve ODR less than 1%, you must try to minimize the number of negative feedbacks, refunds, order cancellations, etc.
- You need to respond to customer’s queries constantly. Always try to answer all the questions posted on your product page by your customers within a short time. This quick and accurate response plays a great role in making you eligible for Amazon Buybox monitoring.
More importantly, don’t forget that you must sell new products rather than used-ones while competing for Amazon Buybox. A separate Amazon Buybox is available for second-hand products. By observing the above-mentioned factors, one can easily assess that the Amazon Buybox eligibility largely depends on four factors:
- Registered professional seller account
- Constant product availability
- Excellent product condition
- Admirable customer service
Thus, focus all your selling activities around these four factors if you want to be eligible for an Amazon Buy box. Improved operational standards and enhanced shopping experience are must for winning an Amazon Buybox.
How long does it take to become Buy Box eligible?
Becoming eligible for Amazon Buybox and winning it over a period is not an easy task. Indeed, it will take a long time. During this period, you must sell good quality products at a reasonable price. Besides, you should also focus on improving your processes associated with shipping as well as customer service. In other words, you must show Amazon that you are highly capable to be qualified for buy box on Amazon.
For any approved Amazon seller, it will take around 2 to 6 months to win an Amazon Buybox. You are also required to own a professional seller account for this. But, you can reduce this period to a great extent by opting for Fulfillment By Amazon or FBA.
What is the buy box price on amazon seller?
The Amazon Buybox price refers to the total cost of the product, including shipping charges and taxes, that has been fixed by the seller of the product. You will get more profits if your product is placed at a significantly lower price. Also, a constant lower Buybox price is useful in improving your Amazon seller scores and eligibility for Amazon Buybox monitoring.
If you have any issue related to this topic and related to Amazon then connect Amazon Buy Box Experts.
